Case Study: How do social media analytics help you grow as a business?
- by tegeria
- Feb 14, 2019
Prior to this solution, Tegeria had witnessed the dependency each business has on proper data collection and rightfully using it to engage with your customers.
With so much information out there, being structured and unstructured, the benefits of using it to drive productive decision-making for your company have grown rapidly.
On average, people have 5.54 social media accounts
There are 3.397 billion active social media users.
Well, theoretically, 3.397 billion accounts that could turn into clients and advocates of your brand, if you engage with them properly.
Practising data-driven thinking based on our performance on different social media platforms became effortless with the right analytical service.
What we wanted to achieve in regards to social analytics:
Easily monitor our consumers’ various channels in order to raise engagement with them.
Gain insights based on customer behaviour.
Implement data-driven thinking in our decision-making.
Create better marketing strategies based on real-time information.
The implemented solution :
The open source Elastic Stack (ELK) that securely takes data from any source and format, and through search and analysation, helps you visualize it in real time.
How do social analytics and social listening add value to a business?
The importance and power behind reading, analyzing and measuring social media content can be illustrated in a simple example: Mc Donald’s,
How did they use it?
Social media monitoring was instrumental in McDonald’s decision to reintroduce its Szechuan sauce. The restaurant chain introduced the sauce in 1998 as a limited-edition. When the animated adult TV program “Rick and Morty” on Adult Swim praised the sauce, customers turned to social media to demand its reintroduction.
The fast-food chained quickly picked up on the interactions and In response, reintroduced the sauce but only for one day, Oct. 7, and at select restaurants. “Rick and Morty” fans reportedly waited in long lines and drove across state lines.
You can uncover a wealth of data and insights through social media listening, and we are experiencing that each day.
What are the benefits of our solution?
Properly using social analytics and social listening can help you:
Capitalize on your core competence
You are now able to listen to your customers at the perfect volume.
All that collection of social data can be vital in improving your customer relationships. You now have the power to engage and send the right message at the right time.
Visualizing your consumers’ behaviour can help you get the bigger picture on what they’re trying to express.
Why were they interested in it?
What did they like?
Why did they act a certain way at a specific time?
Every minute Facebook users send roughly 31.25 million messages and watch 2.77 million videos.
Monitoring all that activity in the right way can turn your customers into avid advocates of your brand. Find out where the trends in your industry are heading and develop strategies that help you pursue that direction.
Shift the way you engage with your customers
They are the priority, always.
You can now show them appreciation through an implemented score system. Play with your data and figure out which of your clients are being more active and vocal towards your brand. Be accessible and nurture those relationships.
75% of consumers expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person) (source).
Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies
An easier monitoring process
The trick is to take complex subjects and abstract ideas and turn them into something that we understand.
This solution eases the monitoring process, which can be as tricky as actually understanding the metrics. Data is a really powerful form of evidence because it can be absorbed quickly and easily. We can consume it as numbers, statistics, or as visual representation, like charts and infographics. Data visualization like charts and graphs can be amazing ways of displaying because:
- They’re fun to look at.
- They provide detailed and descriptive information.
And both perks are included in this solution.
Empower your marketing team
Once the initial configurations and installation of the solution are over, using the platform doesn’t require any technical skills. There’s no need to struggle with the language barrier that the IT and marketing departments face on a daily basis. The creative minds will be able to easily come up with strategies and solutions in their field, through the interactive visualized data. Thus flourishing, without having to worry about the technicalities of it all.
This study focuses mostly on the social media and analytics aspect of the solution. However, it can be implemented in ranging industries and real-life problems:
- Real estate,
- Food industry,
- Fraud detection,
- Security analysis,
- Telco etc.
With benefits being just as great.
Did you enjoy this insightful look into our exclusive, professional experience? It is an addition to our newest series: “Case Studies” by Tegeria. Prepare to dive head-first in a fresh perspective on technology and business. Subscribe to our blog to get the notifications on the latest posts.